top of page

POWER

Creative Direction + Brand Development + Logo Design

OVERVIEW

The Cal Poly Women in Business “Defining Her Future” conference is a student-run business event, drawing 500 attendees annually. As the Creative Marketing Lead to a team of four, I spearheaded the initial development of the event’s visual theme, including the creation of the logo and key visual assets. My teammates then utilized these creative elements to produce a cohesive range of marketing and merchandise materials, ensuring consistency across all event-related content.

CLIENT

Cal Poly Women in Business

DATE

2023

DESIGN PROCESS

LOGO VARIATIONS

LEADERSHIP

GALLERY

I led a diverse team where not all members had experience with design, but they excelled in assembling marketing content when provided with textures, shapes, logos, and colors consistent with the graphic identity. In some cases, I used initial concepts provided by the team and refined them to ensure they aligned with our overall visual guidelines. Above is my teammates’ design using Canva (left) and my adaptation using Adobe Illustrator (right).

/

bottom of page