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Defining Her Future
Creative Direction + Brand Development + Logo Design
Creative Process
Overview
The Cal Poly Women in Business (WIB) Defining Her Future conference is a student-run business event, drawing 500 attendees annually. As the Creative Marketing Lead to a team of four, I spearheaded the initial development of the event’s visual theme, including the creation of the logo and key visual assets. My teammates then utilized these creative elements to produce a cohesive range of marketing and merchandise materials, ensuring consistency across all event-related content.
Client
Cal Poly WIB
Date
2023
Logo Variations
Leadership
Final Deliverables
I led a team with varying design experience, but they created strong marketing content when given the right visual assets. I often refined their initial concepts to align with our brand identity. Above is their Canva design, followed by my adaptation in Illustrator.
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